MALMÖ - In 1994, the world’s first oat milk company was born in Sweden.
Three decades later, Oatly is on a high-stakes mission to defeat the dairy industry – by growing into the biggest plant-based brand the world has ever seen.
Can a start-up from Malmö save us all through capitalism? This is the first episode in a three-part series, ‘The Oatly Chronicles’. This week we’re asking: just how much damage is our dairy addiction doing to the planet?
An innovative investigative podcast mini-series exploring the ethics and sustainability of the oat milk industry, produced in the style of the hugely popular ‘true crime’ genre. With a generous portion of tongue-in-cheek humour, listeners will engage through a deep investigation of how Oatly touches upon some of the most urgent societal challenges of our times. From climate change, to the financialization of the housing market, to whether capitalism can ever be green, Oatly has it all.
The three-part investigation will air in the popular feed of The Europeans, an award-winning weekly podcast about European current affairs, and via two other outlets.
- The Oatly Chronicles, Europeans Podcast, 19/10/2023
- Podcast: The Oatly Chronicles Part 1: The Big Dairy Problem, Europeans Podcast, 19/10/2023.
- Podcast: The Oatly Chronicles Part 2: What’s The Housing Crisis Got To Do With It?, Europeans Podcast, 27/10/2023.
- Podcast: The Oatly Chronicles Part 3: Can Green Capitalism Save Us All?, Europeans Podcast, 08/11/2023.
need resources for your own investigative story?
Journalismfund Europe's flexible grants programmes enable journalists to produce relevant public interest stories with a European mind-set from international, national, and regional perspectives.
support independent cross-border investigative journalism
We rely on your support to continue the work that we do. Make a gift of any amount today.