DESCRIPTION OF THE PROJECT
For ten years, they have been reporting on the world from the ground up using various formats, including podcasts. The popularity of this format has grown due to the emergence of new platforms and changes in consumer habits, establishing it as one of the most effective ways to report. However, a new reality has emerged. Several studies claim that young people access news via social media, particularly video content.
Based on news saturation, superficiality and hoaxes, this trend forces independent media to adapt by offering reliable channels through which people can learn about international issues in a critical, in-depth and accessible way. This is why they are adapting their most popular product - the podcast - into a video and in-person format, aiming to reach a wider and younger audience.
GOALS
- Promote the podcast episodes more effectively by creating different types of capsules.
- Adapting the current podcast into video format by modifying its structure, sections, tone, content and wording in order to adapt it to make it a more engaging product.
- Reaching a larger and more diverse audience, particularly young people.
- Research ways of explaining controversial and complex topics to audiences accustomed to short, simple content on social media, and adapt the dissemination strategy accordingly.
