This project aims to help Context.ro transition from simply engaging readers to building a loyal community of supporters. Over two months, the team will run a campaign promoting subscriptions and donations via social media, organize audience research (surveys and interviews), and test a closed online group for the most engaged supporters. A dedicated Community Manager will be hired to oversee this process.
The insights gathered will help shape a long-term community strategy that supports editorial independence and financial sustainability. A final report will be published and shared with other independent media organisations as a learning tool.
Expected result of the project
- Increase the number of monthly subscribers and one-time donors by at least 20% during the campaign.
- Launch a closed community group of at least 50 engaged supporters.
- Conduct at least 20 one-on-one conversations with members to understand motivations and expectations.
- Hire a part-time Community Manager to coordinate audience engagement.
- Collaborate with Webgrow for targeted social media campaigns.
- Produce a final public report with findings, strategy insights, and recommendations for other media outlets interested in building communities.
