By utilising modern tools and enhancing its financial sustainability, Mykolaivski Novyny will be able to provide its readers with timely and relevant content despite the challenges posed by war.
DESCRIPTION OF THE PROJECT
The project envisages the mutual complementing of the publication's information platforms - pages and groups in social media, a paper newspaper and its own website - to ensure the functioning of the media in extreme conditions.
We will use the available technical capabilities and innovations to operate the website, promote it on social media and attract the audience, and constantly experiment. In particular, we use repackaging of news (for the website, paper newspaper, social media), online surveys in social media, creation of infographics, photo galleries, interactive maps, etc. We are developing a bilingual version of the website (Ukrainian and Russian).
Within the budget, we produce 1 special issue (A-2, 8 pages) and 2 issues (A-2, 4 pages) of the paper newspaper every month. They would connect readers with the audience of the niknews.mk.ua website. For such an intersection, we will use QR codes to direct the reader to extended versions of the articles. At the same time, we will promote the paper version on the website through announcements.
We will use analytics.google and our own human resources to study the audience and their needs.
Special issues with an increased volume (A-2, 8 pages) will expand the information capacity of the publication. It is planned to increase the volume of publications by 50 per cent due to socio-economic topics such as security measures, economic recovery, international support for Mykolaiv region, and the development of local communities. Distribution will involve expanding the number of distribution outlets and increasing the circulation by 3-7 per cent.
GOALS (EXPECTED RESULTS) OF THE PROJECT
- Preparatory work, including safety training (the ability to put on a bulletproof vest, helmet, use a first aid kit, turnstile, rules of conduct during photography at the site of shelling).
Results: In June, it took one hour to visit two sites of shelling in Mykolaiv and prepare reports on military topics. - Functioning of a virtual office as an alternative to the damaged editorial office (coordination of efforts, planning, layout, additional printing, social media, participation in project webinars).
Results: 5 newspapers published. As of 16.07.2025, 5 out of 6 issues (2 special issues in A-2 format with 8 pages and 3 issues in A-2 format with 4 pages) have been designed and printed within the project. - Website administration. Planning, Monitoring. Collection of materials, uploading materials for the website and social networks, repackaging.
Results 1: In June 2025, 764 publications were prepared directly for the website.
Results 2: In June 2025, more than 300 publications were posted on the Facebook page and Telegram channel. Growth of 300 new readers on Meta and the Telegram channel. - Distribution (logistics, distribution, customer service)
Results: During the project, 4 new places of distribution of the newspaper (supermarket chain) were opened. Agreement with Ukrposhta for subscription to the Mykolaivski Novyny newspaper for 2025/2026.
