The project will address the challenges of outdated design and limited trust among users by implementing a modern interface with tools that showcase editorial transparency, improve navigation, and enhance mobile compatibility. The redesign will ultimately strengthen our connection with the audience and build trust in local journalism.
Goals of the Project
- Increased Audience Engagement
- Higher Operational Efficiency
- Strengthened Regional Leadership
- The improved site will draw a broader audience, particularly mobile users, making it more attractive to local advertisers seeking exposure to engaged readers.