Through fundraising we want to strengthen our financial independence. We will introduce several improvements on the portal (easier commenting, text reader, live reports, accessibility for people with disabilities). We will engage readers to act (newsletter, anonymous reporting). We will strengthen the editorial office by purchasing equipment.
Target group
This project will benefit the inhabitants of Lublin and the surrounding area of the Lublin Voivodeship, who have no access to local, independent media, i.e. they are unable to effectively control politicians, especially in the pre-election period. People interested in what is happening in the city and region, local politics. These are usually young or middle-aged people, small entrepreneurs or freelancers.
Indirect recipients will be residents of Lublin interested in what is happening in the city - local politics, functioning of offices. We estimate that during the project, 60 people will contact us asking for publicity, intervention or to report a local problem.
According to the Central Statistical Office data for March, in 2023, the average salary in the enterprise sector in the Lublin Voivodeship is PLN 6,261 gross, with the average for the entire country being PLN 7,508. This places the Lublin Voivodeship in fifth place from the bottom among the 16 voivodeships in the country. At the same time, the unemployment rate in March 2023 was 8.2% and was higher only in the Podkarpackie Voivodeship.
Goals of the project
A project will be considered successful if it leads to:
- doubling the number of regular donors (people who donate to the portal's activities every month),
- increase in the monthly number of portal users by 50% compared to 2023 (from 26,000 to 39,000 users per month according to Google Analytics),
- a 50% increase in the number of comments on the website compared to 2023 (from an average of 100 comments per month in 2023 to 150 comments in 2024),
- during the project implementation, approximately 60 cases will be received from residents.
Implemented activities
They financed the creation of new content, programming changes in the appearance and functionality of the website, video filming training, and a fundraising campaign in social media.
Impact addressing news deserts
The implementation of the project allowed them not only to maintain the operation of the medium, but also to improve it. Strategy was something they hadn't had time to talk about before. Thanks to the implementation of the project, they managed to jointly work out important issues for the future of the medium. During this time, they even managed to expand the team by 1 new journalist (fired from a regional newspaper).
